In client nurturing, faith is contagious. Faith in your ability to continue to produce results, and faith in their ability to elevate to the next level with your support. It’s felt, adopted as one’s own.
If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.” In every communication, every message, every ad and every call, the motive is clear, and it matters.
A key distinguishing factor in effective marketing for cause-driven work is simply caring more. Consider the birthday test (inside) to be an indicator of whether or not you’ve got work to do in this area.