Great packaging or branding shouldn’t be covered with marketing whiz-bang. It should be covered in the buyer – what makes them unique, what they need, reflected back to them.
This week on the Daily Post
Click into any of the posts to read in full on the blog!
Let’s see which of these three things you are. What’s a Thinker? Someone who thinks deeply and prehends the universe… but doesn’t necessarily do a darned thing with those thoughts.
When is something “finished”? When it’s perfect? Every angle considered and addressed to a world-class degree? When it’s past being criticized harshly?…
When we create great work, we (should) nurture a passion for our craft, our audience, and our tools. But that doesn’t mean we should keep working on all of these things…
What is a setforward? It’s a word I made up to mean“the opposite of a setback”. A setback is normally when things we’re working on are pushed back for reasons seemingly beyond our control…
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