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This week on the Daily Post
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What (or who) is at the center of your business? A meaningful marketing message does not have you at the center. Your team inhabits just a part of a much larger narrative.
When everything else is equal, he who connects best with a great message wins. If you are not proactively and demonstrably refining your messaging, you stand to lose to anyone who decides to do so.
Should we ask our target audience what keeps them up at night? It depends. If they’re clear on all the problems present in their world, asking them helps…
Create, serve, make a difference. But don’t forget to protect the creator along the way. Protect the creator by enjoying your work so that you want to show up again tomorrow.
Most complex things are just lots of much simpler things, put together. If the complex challenge standing before you were to be broken down into just 5 steps, what would they be?
As creators of meaningful work, being mindful of our own development helps us to be mindful of how to develop better work. How could your brain upgrade and consolidation of resources help drive your work forward?
Does marketing create anxiety in you or your team?Don’t compromise, add value. Marketing gets dirty when you forget. It stops working when it gets dirty.
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