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It sounds like the start of a cheat code for a game, doesn’t it? It’s not – it’s actually just a reflection of our work when we’re getting marginal results.
Like new toys? ‘Course you do! We all do! Creators like new toys because they get to explore their creativity in new ways. Businesses like new toys because they can try hot new operational or marketing techniques.
We hear a lot about how the market is shrinking due to COVID. Here’s a shot of reality: There are the basically same number of people in the market today as there were in January.It doesn’t shrink. It changes.
Heard of “dark patterns”? You’ve probably experienced them, even if you’re unfamiliar with the term. “No thanks, I don’t want to grow my company” – we’ve all seen pop up dismissal links that say things like this.
What’s your story? Every Hermès scarf is screen printed by hand onto silk. Even the rolled edges are hand-sewn. Their pieces are great, but you only care when their narrative matches your own.
What does “painting the back of the fence” look like for you? Sales people could anticipate and prescribe a “no-sale” to those a sale makes no sense for, while having lined up alternate right-fit offers to ensure they’re able to help those they serve to take the right steps forward.
I write a weekly newsletter called Narrative Weekly where I deliver my daily posts to your inbox, once a week. Featuring short, visual daily posts on listening to the right voices in your head about marketing and business.
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